Not Sure of the Actual Name of this Meme, but Here is My Contribution

I got tagged today two times for the new book meme, or easy meme, or easy book meme, or whatever it's actually called.  I have written a lot of different memes during my 15 months here, but this one seemed really easy, so why not?  The taggers were James Downing and Charles Buell.

Here are the "rules" as I understand them:

1. Grab the nearest book.

2. Open the book to page 56.

3. Find the fifth sentence.

4. Post the text of the next two to five sentences.

5. Don't dig for your favorite book, the cool book or the intellectual one. Pick the Closest.

6. Tag five people to do the same.

*The one book that this can not be is the Bible*

Interestingly enough, the very closest book really is the Bible right now, but since the rules don't allow that, the next closest book is one that I just purchased yesterday: "Secrets of Social Media Marketing" by Paul Gillin.

To give you some idea of what the author is talking about, he is in the middle of discussing a small niche group on Facebook.  Here is the text from page 56 as required:

"It's membership is small, but it may be worth joining to keep an eye on discussion topics.  You also might want to submit a friend request to the group's organizer and ask how you can become involved.  Don't jump right in.  Lurk for awhile and see what the members are talking about.  When you do enter the conversation, be sure to fully disclose your affiliation.  Social network users don't mind engaging in discussions with marketers, but they don't like to be deceived."  

I look forward to delving further into this book, since I am convinced that social media is a giant wave that is set to crash down on traditional media advertising sources over the next 3-5 years or so.

I don't have the energy to pick the best people to tag at the moment, but if you want to write one, consider yourself tagged by me. 

Thanks!